Cedarburg, WI  ·  Ozaukee County
Serving SE Wisconsin Manufacturers
[YOUR PHONE] Free Audit →
The Process

No Surprises.
No Wondering What
You're Paying For.

Here's exactly what working with me looks like — from the first conversation to month six and beyond. Every step, every deliverable, every expectation set in advance.

5-Step Process Start to ongoing
01 Free Website Audit 48 hrs
02 Strategy Conversation 30 min
03 Website Build (if needed) 3–4 wks
04 Monthly Management Ongoing
05 Month-to-Month After 90 Days No lock-in
Step by Step

The Full Process

From the first time you submit your URL to month six of a running retainer. Here's every step.

1
Step 01  ·  Free  ·  48-hour turnaround

Free Website Audit

You submit your company name, website URL, and email. Within 48 business hours I send you a written, personalized report — not a generated PDF from an online tool.

  • Mobile readiness — Pass / Needs Work / Fail with specific notes
  • Actual PageSpeed Insights score from Google's own tool
  • Contact form tested — does it actually deliver to a real inbox?
  • Google Business Profile status — claimed, complete, accurate?
  • Top 3 specific fixes ranked by business impact, not technical difficulty
No strings attached. You can read the audit and do nothing with it. No sales call required. No follow-up unless you want one. I do this because a specific, honest report does more to start a real conversation than any pitch ever could.
Get Your Free Audit →
2
Step 02  ·  Phone or in-person  ·  ~30 minutes

Strategy Conversation

If the audit surfaces real issues — and it usually does — we talk. Phone or in person, your preference. I'll tell you exactly what I'd change, why it matters to your business, and what it would cost. Straight conversation. No 30-page proposal.

  • I walk you through the audit findings in plain language — no tech jargon
  • We agree on what's urgent vs. what can wait
  • I give you a clear number — build cost, monthly rate, or both
  • You decide if it makes sense. No pressure either way.
I'm based in Cedarburg. If you're in Racine, Kenosha, Waukesha, or Milwaukee county, an in-person meeting is often worth the drive. I've found that a face-to-face conversation with a plant manager builds more trust in 30 minutes than six months of emails.
3
Step 03  ·  If starting from scratch  ·  3–4 weeks

Website Build

If your current site is beyond saving — or you don't have one — I build it. About two hours of your time total. You don't need to learn anything about WordPress, page builders, plugins, or hosting.

  • Week 1: Content gathering — one call where I collect your copy, photos, certifications, equipment list, and contact info
  • Weeks 2–3: I build. You run your shop. I don't interrupt you unless I need something specific.
  • Week 3–4: Review call — you look at the finished site and tell me what to adjust. One round of revisions included.
  • Launch: I handle hosting setup, domain connection, Google Analytics, and Search Console. You get a login and a 15-minute walkthrough.
What you get: 7-page WordPress site — Home, How It Works, Services, About, Portfolio, Free Audit, Contact. Mobile-optimized. Fast-loading. RFQ form with file upload. Careers page. Google Business integration. Built to last and built to be maintained.
4
Step 04  ·  Core service  ·  Every month

Monthly Management

This is the point of the whole thing. After launch — or if your existing site is worth keeping — I manage it every single month. You text or email me what needs changing. It gets done. You never wonder if the site is working, broken, or out of date.

  • Content updates — job postings added, equipment changed, news posted
  • WordPress core, theme, and plugin updates every month without fail
  • Security scans — you'll know about a problem before your customers do
  • Contact form tested monthly — confirming submissions actually deliver
  • Google Business Profile managed — posts, photos, hours, review responses
  • Uptime monitoring — automated alerts if the site goes down
  • One-page monthly summary — what was done, traffic, top pages, form submissions
Response time commitment: Same business day on urgent items (site down, form broken, something a client or applicant would see). Within 24 hours on everything else. I don't have a ticket system. You contact me directly.
5
Step 05  ·  After 90 days  ·  No lock-in

Month-to-Month. No Lock-In.

The first 90 days are the engagement period — enough time to build something real and prove the value. After that, it's month to month. If you want to stop, you stop. No penalty, no 6-month notice, no contract gymnastics.

  • I'm not interested in clients who feel trapped — that's not how good work gets done
  • If results aren't there after 90 days, we talk about why before you decide anything
  • You own your domain, your hosting account, and your WordPress installation — always
  • If you leave, I hand everything over cleanly. No hostage situations.
In practice: The clients who leave are the ones where it wasn't the right fit from the start. Clients who see job applications increase, RFQ form submissions tick up, or Google ranking improve don't leave — they ask about the next tier.
Monthly Management

What Month 3 Actually Looks Like

Not vague promises. Here's a real example of what gets done in a typical month of management — and what the numbers look like after 90 days.

  • 📋
    One-page summary, every month. What was updated, what the traffic looked like, which page got the most visits, how many form submissions came in.
  • 📱
    Everything tested on mobile. Every change checked on an actual phone, not just a browser resize.
  • 🔒
    Security first. Daily automated backups. Monthly plugin and core updates. Clean security scan before the summary goes out.
  • 📞
    One call, it's handled. You text me "we need to add a second shift machinist posting." Done by end of day.
Monthly Activity — Example Client
Metal Fabrication · Racine County · Month 3 of Management
Week 1
✓
2 job postings added (Press Brake Op · 2nd Shift Welder)
✓
Outdated equipment photo replaced — new Haas VF-4 image
✓
1 broken link fixed on capabilities page
Done
Week 2
✓
Google Business post published — "Now hiring, apply at [link]"
✓
Contact form tested — confirmed delivering to correct inbox
Done
Week 3
✓
WordPress 6.7.1 update applied, 3 plugins updated
✓
Security scan — clean, no issues
✓
UpdraftPlus backup verified — last backup 6 hours ago
Done
Week 4
✓
Monthly summary sent — see metrics below
✓
Google Business: 43 profile views, 11 direction requests this month
Done
1,124
Site visitors this month
14
Contact form submissions
87/100
Mobile PageSpeed score
#3
Google rank — "metal fab Racine"
FAQ

Questions Manufacturers Actually Ask

Straight answers. No fluff.

Ask Me Directly →
No. That's what you're paying me for. You don't need to understand WordPress, plugins, hosting, DNS records, or any of it. You need to know what your company does and be able to answer questions about it. I handle everything else.
I handle one-off projects. But most clients find monthly management is cheaper than calling someone every time something breaks — and it prevents the breaks from happening in the first place. That said, if you genuinely just need one thing, we can talk about what makes sense.
Then we talk about what's working and what isn't. The free audit tells us where to start. If your site is solid and just needs someone to maintain it, that's exactly what the Monthly Management tier is for — no rebuild required.
Phone or email. I respond same business day on urgent items — site down, broken form, anything a customer or applicant would see. Within 24 hours on everything else. I don't have a ticket system or a help desk. You contact me directly.
My focus is SE Wisconsin — Racine, Kenosha, Waukesha, Milwaukee, and Ozaukee counties. I'm local by choice. Being able to meet in person matters for building a real working relationship, and I know this region and its manufacturing community. That said, if you're a referral from a local client, reach out and we'll talk.
After the initial 90-day engagement, it's month-to-month. You give me 30 days notice and I hand everything over cleanly — your domain, your hosting account, your WordPress login, all of it. You own everything. I don't hold websites hostage.
No, but I'll set it up and manage it as part of the relationship. Expect around $20–$30/month for managed WordPress hosting appropriate for a manufacturer site this size. I'll recommend the right host and handle the setup — you just pay the hosting bill directly.
Typically 3–4 weeks from our first content call to launch. The main variable is how quickly you can get me your content — photos, certifications, equipment list, and a few paragraphs about your company. I've done it faster when clients are organized. It takes longer when content collection drags. I'll give you a clear timeline after our strategy conversation.
Start Here

The First Step
Costs You Nothing.

Submit your URL. Get a real, written audit of your website within 48 business hours. No sales call required. No obligation. If what I find is useful, we'll talk. If not, you've lost nothing.

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Free  ·  48-hour turnaround  ·  No sales call  ·  No obligation